Experience
Copywriter
Urias Communications • February 2018 - Present
- Work with clients to develop on-brand copy for a variety of media.
- Write press releases for clients to promote events, partnerships and other newsworthy items to garner press coverage.
- Ghostwrite opinion pieces for clients, which have been published in business magazines and newspapers.
- Respond to RFPs and write proposals to help agency with new business development.
- Help clients develop and hone brand identity and create relevant reports and standards.
- Event management for non-profits, including fundraising galas, conferences, and conventions.
- Set up events via CVent platform, designing event registration site and sponsor portal.
Freelance Writer & Editor
Southwest Lifestyle Media • October 2012 - Present
- Write monthly calendar and dining guide for So Scottsdale magazine.
- Write profiles and event listings for So Scottsdale magazine.
- Wrote car reviews for AZ Foothills Vroom blog and South Florida Business and Wealth magazine.
- Launched and ran Southwest Lifestyle Media Drive event for three years.
- Developed website for the event.
- Solicited journalists to attend and drive vehicles for the daylong event.
- Contacted auto manufacturers to bring vehicles to the event.
- Contracted with hotel venue and worked with vendors to develop drive routes and program activities.
- Copyedited campaign emails for ASU, watching for consistency and clarity.
- Worked as a production artist and copyeditor for Ira Fulton School of Engineering at ASU, developing marketing and communications materials, program descriptions, and more.
- For Heasley & Partners, did competitive research, brand discovery and development, client presentations, brand brief creation, creating materials for sales conferences, and writing copy for a variety of collateral materials. I also worked with clients to develop a brand voice that could be carried out consistently throughout all forms of communication.
- As a contract copywriter and proofreader, I assisted Massage Envy with their website rebranding efforts, creating and editing content to match the new voice and tone for the brand. This included editing several pages of copy, such as service provider bios, product and service descriptions, landing pages, etc. In addition, I wrote copy for the company's new email template, seasonal advertising campaigns, on-hold messaging, and radio intros. At the time, Massage Envy introduced a variety of new services, and I created and proofread copy for the collateral material to support these product launches.
Copy Editor
eBay Motors • August 2022 - Present
- Developed style guide for eBay Motors blog site.
- Assigned autmotive-themed articles to subject-matter experts.
- Managed work flow of articles, from assignment through final publication.
- Edit DIY articles and blog posts for consistency and clarity.
- Utilize project management software to improve efficiency of article production.
Communications & Events Manager
Arizona Lodging and Tourism Association • July 2011-May 2012
- Responsible for planning all aspects of the Association’s events, such as monthly luncheons, the annual Stars of the Industry Awards ceremony, AZ Wine & Dine (formerly Forks & Corks), the Valley Hotel & Resort Association (VH&RA) golf tournament, VH&RA Hospitality Career Day, and other fundraising events.
- Wrote and designed e-blasts, invitations and collateral for Association events.
- Wrote and edited copy for monthly Valley Hotel & Resort Association and Arizona Hotel & Lodging Association newsletter and e-bulletin, and websites.
Editor in Chief & Creative Services Manager
AAA Arizona • January 2000-December 2010
- Wrote car reviews and travel features for AAA Arizona's member magazine, Highroads, and for AAA.com.
- Managed manufacturing, production and editorial processes for Highroads.
- Worked with advertising sales representatives to administer advertising campaigns, forecast and set annual sales goals, and communicate policy for acceptable advertising content.
- Managed creative department, including art director, graphic designers and associate editor.
- Collaborated with marketing product line managers to develop advertising and marketing pieces that carried the correct messaging and met AAA brand standards.
- Helped plan and execute company events such as the annual employee appreciation banquet, the AAA Western Conference and others.
- Served on several internal process committees, including one that re-established AAA’s mission, vision and values and another that revamped the company’s goal-setting and performance-evaluation processes.
Corporate Communications Specialist
AAA Arizona • August 1996-January 2000
- • Responsible for producing employee newsletter.
- Proofed and edited magazine editorial and other department projects.
- Worked as a graphic designer for magazine advertisements and features, corporate annual report and other marketing collateral.
Community Involvement
Board Member
Phoenix Children's Chorus • August 2024-Present
Serve on the governance committee and lead marketing efforts through brand curation and development, grant writing, and partnership opportunities.
Volunteer
Phoenix Children's Chorus • August 2016-June 2023
Assisted backstage at concerts • Served on the gala planning committee (sponsorship chair for 2 years) • Chaperoned choir camp • Chaperoned tours to Disneyland, Denver, San Diego, Miami, and Spain (lead chaperone) • Key parented for rehearsals and concerts
Choir Boosters President
Desert Mountain High School • August 2017-May 2023
Assisted choir director with annual Coffee House event, soliciting and managing volunteers and student staff, procuring supplies, and managing backstage • Chaperoned events and tours • Set up and hosted teacher lounge for ACDA All State Band, Choir, and Orchestra event for two
Other Relevant Experience
Hospitality Professional
Sheraton Grand at Wild Horse Pass • May 2011-Present
Currently, I am a spa concierge at the Forbes 5-Star Aji Spa, fulfilling several roles including front desk agent, retail sales associate, reservations, spa attendant, and cafe server. Previously, I worked in the Kids Club, planning and supervising activities for children staying at the resort.